Each year, we encourage independent businesses, dining establishments, entrepreneurs, makers, and artists to leverage Small Business Saturday to help drive more traffic to their businesses – whether it’s through their doors or to their e-commerce site during the holiday shopping season.

Last year, shoppers came together in full force to support their local communities, and Small Business Saturday hit a record high in reported spending.

Did you know there are 5 different holiday marketing campaigns between Thanksgiving Day and Cyber Monday to help independent businesses capture a larger piece of the critical holiday season consumer spending?

Join us in a 30-minute interactive live webinar to learn about the target audience for each holiday campaign, including Small Business Saturday, and receive marketing tips you can implement to get customers to choose your small, independently-owned business. We'll conclude with an overview of our SBA Resource Partners who offer no-cost marketing consulting.

October 25, 2023 from 12:00 p.m. - 1:00 p.m.

Certificate of Completion available.

Registration is required: Register Here