Date: 7/20/21
Time: 6:00 PM - 7:00 PM (EDT)
Status: Open - 48 places remaining
Registration Deadline: 7/20/21 5:00 PM (EDT)
Fee: No Fee
Registration is required at: https://pasbdc.ecenterdirect.com/events/28160
Point of Contact: The University of Scranton SBDC (570) 941-7588
Program Format: Online Meeting (Live)
Training Topics: COVID-19 General Support, Internet/Web Training, Managing a Business, Marketing/Sales, Other
Description:
The local foods market has long been driven by direct-to-consumer sales through farmers’ markets. These markets continue to be a strong and profitable avenue for small-scale producers, but as the number of markets has plateaued, online food sales have tripled in the last three years. The rise of the local and small-scale food movement, coupled with digital platforms that are easier than ever to launch, has worked to disrupt the grocery industry in a big way.

This program will focus on practical tips and best practices for having a user-friendly web store. This fast-paced program will look at:

• Popular platforms

• Subscriptions

• Shipping

• The user experience

• A glimpse into popular web stores that generate substantial sales

“Website Best Practices for Food Products” is hosted as part of the PA SBDC’s Agriculture Center of Excellence. This joint initiative of The University of Scranton SBDC, Clarion University SBDC, and Penn State SBDC will help Pennsylvania agriculture businesses sustain operations and stabilize food supply chains in the wake of the pandemic. For more information on the PA SBDC Agriculture COE, visit our website.  

This webinar will be presented by Small Potatoes, a boutique consulting firm that specializes in working with small-scale and start-up food product companies.