Fee: No Fee
Point of Contact: The University of Scranton SBDC (570) 941-7588
Program Format: Online Meeting (Live)
Training Topics: COVID-19 General Support, Marketing/Sales
Register here: https://pasbdc.ecenterdirect.com/events/29054
Description:
“The aim of marketing is to know and understand the customer so well the product or service fits him/her and sells itself.” - Peter F. Drucker
Although the goal is to sell your product to everyone, or as many people as possible, the target market should be a specially defined group/population that is more likely to purchase your product or service.
This session will help you define your target market, understand the difference between target market and audience, and will outline steps to achieving these goals. We will discuss the importance of:
Conducting research
Creating and distributing marketing materials
Knowing your product
Analyzing the competition
And more
"Marketing 101: What is a Target Market and How to Determine Yours" is the first in a two-part series. "Marketing 101: What is a Marketing Plan and How to Write One” will be held on Wednesday, 1/19/22 from 12:00 p.m. to 1:00 p.m. Register for that session here: https://pasbdc.ecenterdirect.com/events/29053